Hey everyone,
I see this happening constantly with DTC brands right now, and I want to make sure you aren't making the same mistake.
Everyone is pouring all their energy into the first 2 seconds of their ad creatives. Getting attention is great, but if your backend retention is broken, you are just pouring water into a leaky bucket.
True growth doesn't come from a viral TikTok ad; it comes from flows that actually sell. If you aren't aggressively optimizing your post-purchase emails and SMS loyalty loops, you are leaving massive revenue on the table.
We believe you should never do normal when it comes to growth. Stop fighting just for clicks, and start fighting for lifetime value (LTV).
Quick question for you: Are you currently using any AI tools to manage your email/SMS retention, or are you still doing it all manually?
Hit reply and let me know—I'm testing a few new AI setups this week and would love to compare notes.
Best,
Bismil Founder & CEO, Weblor